How videos can improve your next presentation

Keep your customers engaged and get your most important points across in an entertaining manner with video content on a digital touchscreen display such as a ViewPoint Interactive system.

Presentations are expected in the corporate world. Whether you are charged with internal presentations, external sales demonstrations or pitching to investors, often, the presenter has to organize and convey large amounts of information to a particular audience.

Interactive digital displays can provide high-quality, dynamic content for presentations to a wide range of people. But what kind of presentation is most appealing to a diverse audience? How can a presenter captivate and engage people to increase both the retention of the intended message and increase the expected outcome of the presentation?

Let's take a look.

"Video content is king when it comes to consumer consumption."

Video: The ultimate content for your interactive presentation
Video content is king when it comes to preferred consumer consumption and retention. A recent study by Statistic Brain Research Institute found that on YouTube alone, 3.25 billion hours of video are watched each month. Clearly, a video has the ability to engage audiences. Despite the fast-paced world we all live in, YouTube is able to capture the average visitor's attention for 40 minutes before they click off the site.

When it comes to presentations, this kind of engagement rate would be invaluable. Having a digital display presentation system that can utilize video content in a dynamic manner would be priceless. One such system is ViewPoint Interactive Solutions. Here are the top four reasons video is just what your presentation needs:

Tell a story: Stories are a powerful way to convey information, and videos allow you to do just that. One of the biggest rules for creating an effective story is: Show don't tell. Videos allow you to demonstrate various functions without words - allowing your audience to learn for themselves the power of any given product or initiative. According to Fast Company magazine, 92 percent of consumers want marketing materials that take the form of a story. While your presentation may involve explaining a new company protocol, the end goal is ultimately the same as marketing. You need to convince your employees to buy into whatever you're presenting. Stories told through a visually-appealing video are a great start to empowering your presentation.

Increase the chances of investment: A big part of corporate communication involves investor relations. Videos are a great way to increase the chances of buy-in from potential investors. According to Shutterstock, it pays off to include video during these presentations due to the persuasion powers of this type of content. Take advantage of video in these and any type of persuasive scenarios. It can help you effectively get to the point quicker so investors understand the true value of your offerings as soon as possible.

Keep your audience excited and engaged with video content on your interactive presentation display.

Keep your audience interested: Do you really want to sit through another presentation full of bullet points and uninteresting text? Your audience doesn't either. The combined powers of an interactive presentation display such as a sleek ViewPoint Touch system with high-definition video are sure to keep your audience's attention. When it comes to presentations, everything you do is about ensuring your viewers are interested and engaged. There are very few things that will do that quite like an interactive interface and a well-produced video. In fact, MDG Advertising found that content that includes enticing imagery increases customer engagement by 94 percent. Make sure your audience leaves your demonstration alert and excited with the help of some cool video content.

Leave a lasting impression: Last, but certainly not least, visually stimulating material is proven to have better staying power. You want your audience to retain the information you invested your time crafting. This is where the video comes in. According to Buffer, 90 percent of information transmitted to the brain is visual. Moreover, visual images are processed by the brain 60,000 times faster compared to text. A whopping 50 percent of the human brain is actively involved in visual processing. The stats are undeniable. High-quality visual imagery, like video, is bound to resonate better with audiences in terms of information retention.

Presentations can be tricky. You don't want to get too flashy and lose sight of the important information but you want to keep your audience engaged. Displaying a well-crafted video on a powerful, interactive touch solution such as ViewPoint Touch displays can help you find that happy medium. Keep your customers engaged and get your most important points across in an entertaining manner. That sounds like a win-win for everyone.