Large Information Kiosks Provide a Vibrant Visual Presence
Some features and traits of information kiosks work better when the software is paired with large, visually stimulating hardware.
There is value in having any type of touchscreen information kiosk on a sales floor - after all, customers today enjoy having access to information they can explore at their own pace. However, the benefits may increase significantly when the kiosks' hardware consists of a large and vibrant screen. Rather than just delivering information, such devices can offer entertaining and engaging experiences, as well as visual flair that can draw customers' eyes right away. In the smartphone era, it's extremely common for consumers to be carrying very capable devices everywhere they go. Gaining the attention of these shoppers may take a little extra effort.
"Visual-centric features keep people browsing longer."
Information with flair
The use of kiosks in a retail setting likely revolves around a core need, with the hardware serving as either a research station, a check-in point or both. However, devices with large and responsive screens can serve other purposes when it comes to captivating audiences. Visual-centric features have the potential to be useful and engaging and keep people browsing longer.
- Live data: The main screen of a kiosk can be customized to carry a variety of live updating data, all based on the industry in question. The weather outside, information from the stock market and more can flash across the dashboard, letting users know they are connected to a constantly updated system - one that carries the company's branding.
- Promotional images: What does the screen display when such a kiosk is idle? It could show images and information relating to the current events and promotional efforts going on at the company, becoming yet another cog in the marketing machine. With a large and vibrant screen, there will be plenty of pixels given over to these elements.
- Game content: Touchscreen kiosks offer tactile features that make them ideal gaming platforms. The promise of a fun interactive feature may draw a viewer over to interact with a device or keep someone engaged for longer. In either case, these programs can be filled with branded imagery so the experience never fails to remind the consumer which company is responsible for the game.
- Visuals that work at any distance: Great kiosks provide two levels of experience. When customers are far from them, the images still come through clearly and entice the users to take a closer look. Once they are right in front of the devices, the reactive touch features of those screens keep them browsing until they have found a product that interests them.
Supplemental features within kiosks can and should be paired with appropriate branding and logos.
Supplemental screens help, too
While having large and visually appealing displays is a primary kiosk marketing strategy, these big screens aren't the only ways to view the related software. In fact, sales staff can make use of a much smaller version of the interface via tablet computers or PC monitors. While the bigger floor models are great for engaging shoppers, handheld devices are ideal for collaborating with shoppers or guiding them through the company's offerings. Buyers today like leading themselves through the purchasing process, but there's no reason for all the useful tech features provided by kiosk software to fall away when they are receiving help from the sales staff.