NEJM Group

Playing Games with NEJM Group

"We chose ViewPoint because they offered both game design and development."

Stacey Conway, Brand Marketing Manager, NEJM Group

A Big Win

The game proved to be a successful component of engagement at the NEJM Group booth. So effective that NEJM Group asked ViewPoint to create a second interactive game. And then a third. These games include a question-and-answer quiz from NEJM Knowledge+, an ongoing learning and board prep tool, and a puzzle of mixed-up NEJM images that users have to reassemble. 

The challenge for ViewPoint was to get the visual look and feel of the games just right. They needed to support the NEJM Group branding, and pack an additional punch for attraction on the exhibit hall floor. ViewPoint achieved this with bright colors and subtle animations that created a sense of playfulness yet did not minimize the serious nature of the content. There is cohesion to the design of all three games that is flexible enough to be easily applied to any games developed in the future.

In addition, ViewPoint created a custom portal to allow for easy access to all three games from one or several touchscreens, and to allow flexibility for more games in the future. Set-up requires a simple download, touchscreens are rented on site,  and only minimal support is required.

Big Win

Working with ViewPoint

"ViewPoint was responsive and turned the games and portal around very quickly," Conway said. "They worked with me to refine the project to stay within our budget, and listened to our input, from design to user experience. This collaboration was reflected in the final product."